You may well have been having conflicted feelings over the last couple of years.
On the one hand, you know that Google is, at its core, an engineering company whose aim is to get your hands off the steering wheel and implant its search engine into your brain.
On the other, you're finding yourself feeling rather warm about Google, as if whatever the company says ultimately sounds mellifluous -- even if, at heart, it's menacing to your very being.
There's a reason for this. A company that once derided advertising as something beneath dwarf-tossing has embraced various facets of it, in order to make itself seem far warmer and more human.
Think of the doodles, which pop up at unexpected time to celebrate bizarre, quirky and often humorous anniversaries. They're involving, amusing and even educative. You love them, don't you?
Then there's Google's sudden and widespread embrace of conventional advertising. You know, the things that Eric Schmidt once referred to as "a video."
Three years ago, an ad called "Parisian Love" ran during the Super Bowl. At the time, Google advertising during the Super Bowl was as bizarre as Facebook respecting your privacy.
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