Google+ users may now see their pictures plastered next to advertisements for a range of products, without compensation.
The company announced on Friday that users' names, profile photos and endorsements may appear on "reviews, advertising and other commercial contexts" by default, under the new terms of its service that kick in on Nov. 11.
The policy changes mean that every time a user over 18 reviews an album or bakery online for example, they may become brand ambassadors for their recommendations, which are then broadcast to others within their Google+ network.
Google explained that "shared endorsements" help people "save time" and improve results.
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